Presight - Marketing insights, inspiring market research and innovation

Marketing insights + Inspiring market research + Innovation

Presight is Europe's longest-established innovation agency, managed by Gordon Douglas. Presight is pan-European in scope and has experience of making innovation happen in most major product fields: food, drink, household goods, toiletries, telecommunications, pharmaceuticals, restaurants and financial services.

Presight at a glance:

We are a small partnership, based in London and Switzerland.
We can offer a "Second Opinion" on your development project, your marketing campaign, or your brand portfolio.
We can conduct inspiring market research, designed to search for new insights into your business.
You can hire us simply to develop a brand name for a new product. Brand name generation has become a Presight speciality.
Or we can manage a full-scale new project development project right through to launch.

Presight: creativity and market research working in tandem and harmony

About Gordon Douglas

Gordon is an Oxford graduate in philosophy & psychology. He started his career with Nestlé, working in London and in Switzerland, and was a member of the team which created the successful Nescafé Gold Blend instant coffee. He founded Presight a few years later.

He divides his time between London and Switzerland, and is a keen golfer and skier.

He is also a founding member of Grasp-It (www.grasp-it.ch), an innovative knowledge tool, and a partner in Douglas & Antonetti, a professional translation business (www.douglasandantonetti.eu)

Gordon is also closely involved with the Montreux International Business Club in Switzerland (www.mib-club.ch)

Philosophy

As Roger Wisdom of Presight always says:-

"Breakthrough innovation comes from creativity and market research in tandem. A combination of creativity and market research can identify new opportunities and develop winning new products. These two disciplines must always work in tandem and in harmony."

More about Roger Wisdom

Roger's academic background was as a scientist, gaining a BSc and MSc in Chemistry. However he found that scientific research progressed too slowly to be rewarding, so he moved into business - joining Unilever. During his time there he focused heavily on innovation leading to the development and launch of many successful brands, such as Lynx. In 1989 he joined Gordon in Presight to focus on what he enjoyed.

Outside work Roger is a regular skier and cyclist and is a qualified canoeing coach. Most recently he gained a Cambridge Certificate in English Language Teaching to Adults - in order to help him work even more effectively with business executives who do not speak English as their first language.