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Presight briefs

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Dear Presight: How can we diversify our range of products using our pharmaceutical and retail heritage?

Result: A range of off-the-shelf travel and health-related insurance policies for Boots the Chemist.

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Dear Presight: We make products to clean peoples hair, their bodies, their clothes, their household surfaces, and their toilets. What else can we clean for them?

Result: A major international diversification study for Lever.

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Dear Presight: We make good quality Californian sparkling wine. We also own a famous champagne brand. Can we safely link one to the other?

Result: Cuvée Napa by Mumm.

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Dear Presight: The Marlboro brand has strong brand values, independently of cigarettes, even amongst non-smokers. What new businesses can we develop under the Marlboro name?

Result: Marlboro Classics - a range of leisurewear.

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Dear Presight: We need to find something new in the shaving market - a razor with a real point of difference and competitive advantage.

Result: Wilkinson Sword Protector.

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Dear Presight: We want to launch a new anti-perspirant deodorant across Europe, but need to find a way of overcoming the resistance that exists to the category in many countries, on the grounds that anti-perspirants are unnatural.

Result: Natrel Plus, from Gillette.

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Dear Presight: We need to re-launch Fanfare, a confectionery product, in Germany and Austria, to improve sales. Do you have any ideas?

Result: Re-presenting this Mars product as a box of biscuits.

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Dear Presight: Our business at the top end of the market is suffering as a result of competition from private courier services. What should we do?

Result: The Parcel Force Courier Pack.

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Dear Presight: We have developed a new electronic banking service. How should we position it, what should we call it, and what should our target market be?

Result: Financial Director, from the Co-operative Bank.

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Dear Presight: We have a range of ideas for improving our packs. Which - if any - will have international appeal?

Result: A range of pack developments for Tetra Pak.

A brief to Presight can be written or verbal, short or long. And no project is too big or too small!